Case Closed

2023

Strategic Workshop

Logo Design

Visual Identity

Motion Identity

Social Media Approach

Merch Design

User Research

Informational Hierarchy

Usability Testing

UI Design

UI Motion

Dev Handoff

Digital Design

Sam Tipikin

Brand Design

Roman Myronov

We helped Linen, a crypto wallet for creatives, create a new brand identity and design its mobile app from scratch. From strategy to final handoff, we built a clear, trusted, and scalable product.

Crypto Wallet Brand Identity & App Design for Linen

[Problem]

[Solution]

Managing digital assets is fragmented and overwhelming: people who already own cryptocurrencies, game assets, or creator tokens face too many wallets, passwords, and keys — leading to lost access and locked funds, fragmented investments across multiple apps, and security concerns that discourage deeper engagement. At the same time, they’re eager to support creators, communities, and influencers through digital assets, but complexity and lack of trust in available tools hold them back.

We developed a brand approach built on the idea of a “crypto swiss knife in your pocket” — not just an app, but a full identity and design system that communicates safety, clarity, and strength. The solution unified cryptocurrencies and various digital assets in one secure, user-friendly app, addressed the risks of lost keys and fragmented investments, and built trust through a clean interface. To meet the client’s request to stand out from typical cryptowallets, we created a bold, unconventional visual identity and product design that conveyed safety in a fresh, empowering way while helping users explore, invest, and engage with ease.

[Undeniable Evidence]

Linen is your crypto Swiss knife—simple on the surface, powerful underneath.

The visual language is based on a graphic alphabet. Each icon has a range of meanings. Combining icons allows us to get phrases suitable to text messages by sense.

We translated Linen’s confident, modern brand into an interface that feels alive — bright, dynamic, and unapologetically smooth. Every tap responds with motion, every chart reacts in color, making complex data feel intuitive and even fun. The result: a crypto wallet that’s as vibrant in use as it is powerful underneath.