We don’t sell templates, style guides, or quick wins.
We build brand and product foundations that are deliberately constructed to adapt, scale, and last. Every design decision is backed by logic. Every system is made to evolve. Every project is treated like a case — not a job.
Strategy
Strategy
first
first
Design
Design
[Description]
[Selected Projects]
fourdesign
Brand identity & Website Design & Development
Explore how Denormalized redefined Fourdesign’s digital presence with a bold portfolio redesign—earning CSS Site of the Day recognition and a 35× traffic surge while resonating with startup and scale-up clients.
Linen
Brand identity & App Design
We helped Linen, a crypto wallet for creatives, create a new brand identity and design its mobile app from scratch. From strategy to final handoff, we built a clear, trusted, and scalable product.
Estyl
Brand Strategy, Brand identity, App Design Website Design
Our challenge was to bring Estyl's "Magic Mirror" concept to life. We developed a brand strategy and identity focused on companionship and trust, creating an empowering platform that relieves the burden of choice and helps users discover their hidden gems with ease.
Specialty
Brand Strategy, Brand identity
How do you create a space for rest in a city that never stops? For Milan's Specialty coffee, we designed a Red Dot Award-winning identity centered on the idea of a 'safe room.' The brand serves as a tranquil retreat from the urban rush, crafted for a high-quality experience and future growth.
Luminar
Brand Strategy, Brand identity, Website Design & Development
Luminar Foundation is built on a powerful idea: that kindness, when passed through the right prism, becomes a brilliant spectrum of good. We developed a brand that captures this magic, positioning support for the elderly not as an act of pity, but as a wise and hopeful investment in a future we all share—a future where everyone is cared for with dignity.
Things we bring to partnership
Thinking is our starting point. Here’s what follows
Communication Strategy
Competitive & Market Analysis
UX Audit & Heuristic Review
Key message & Tone of Voice determination
Naming & Tagline Development
MVP Product design
Accessibility & Usability Testing
Website Design
Product design
Microinteractions & UI Motion
Visual Interactive storytelling
MVP Product design
Accessibility & Usability Testing
Website Design
Product design
Microinteractions & UI Motion
Visual Interactive storytelling
Webflow CMS & Collections
Competitive & Market Analysis
UX Audit & Heuristic Review
Key message & Tone of Voice determination
Naming & Tagline Development
A few words about Denormalized™
Reveal the hidden
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Work Mode
We’re on the case — focused, but never too busy to answer.
02:23:32
Till Lunch
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Break Mode
Recharging our batteries, we’ll be back soon. Smarter then before.
02:23:32
Till Work
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OOO Mode
The bureau is resting. Write us anyway. We’ll see it with fresh eyes shortly.
02:23:32
Till Work
09:25
CET
[Attentiveness].
We work with context, and we never design in a vacuum
We inquire about what others overlook
We delve into the details to grasp the essence
[Reasoned Thinking]
Every decision is supported by logic, not merely instinct
We clarify the origins of ideas and their effectiveness
Good ideas are not just fortunate guesses
[Craftsmanship]
Every project is a unique exploration
We take our time
We don't choose between aesthetics and functionality
ROMAN
&
SAM
(1)
Denormalized Process
01/08
We dig through your product, category, competitors, and context. This includes strategic debriefing, stakeholder roles, PRD audit, and an early read on the project’s scale, blind spots, and platform needs.
Briefing & Audit
(2)
Denormalized Process
02/08
We talk to founders, team leads, and real users. We map their Jobs to Be Done, dig into behaviours in order to align internal vision with what users actually hire your product to do. We also dissect your competitors to spot patterns, gaps, and opportunities you can capitalize on.
Brand Strategy & UX Discovery
(3)
Denormalized Process
03/08
We explore design directions that could carry both the brand and the product. Strategy based visual hypothesis help align visual language across identity and interface making sure it all speaks the same truth.
Visual Exploration
(4)
Denormalized Process
04/08
We build a brand identity that reveals your new strategy — both verbally and visually and evokes right emotions and perception. That includes name, tone of voice, logo, colors, type, everything essential. Then we wrap it up in clear rules so it doesn’t get messed up later.
Brand Identity & Guidelines
(5)
Denormalized Process
05/08
We make sure every piece of product speaks the same language your brand does. Clean flows, smart layouts, interfaces so smooth your users become your marketing team—by choice.
Product Interface Design
(6)
Denormalized Process
06/08
We package everything so your team can actually use it. Final files, reusable components, design library, a UI-to-brand bridge, motion rules, and whatever else you’ll need to keep things clean and consistent as you scale.
Delivery & Handoff
(7)
Denormalized Process
07/08
We don’t vanish after handoff. If something breaks, if feedback rolls in, or if you need an extra pair of hands—we’re here. Not to take credit, but because we care how it lands. We polish, adapt, tweak, or rethink as real users meet the product. Because launch is just the beginning.
Launch Support
(8)
Denormalized Process
08/08
We stay within reach after launch. If something shifts or you need a hand, we’re happy to step in. Built on the same partnership mindset we started with.
Post-Launch Care
1/8
Briefing & Audit
2/8
Brand Strategy & UX Discovery
3/8
Visual Exploration
4/8
Brand Identity & Guidelines
5/8
Product Interface Design
6/8
Delivery & Handoff
7/8
Launch Support
8/8
Post-Launch Care
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Drop us a line at
ding@denormalized.co
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